A creative studio turning sustainable ideas into compelling and thriving commercial brands.
A Purpose-Led Initiative
Hi I’m Ezra, Founder of Design Folk. With 10 years experience in branding and marketing, my process is both intuitive and strategic. I’m an outgoing introvert with a fire in my belly for social change and an empath with a keen interest in psychology and human connection. Design Folk is my small contribution for a kinder, more sustainable world, prioritising people and the planet.
From Concept to Completion & Beyond
We assist in the entire process of creating, launching, and maintaining your brand. This involves developing a brand concept that aligns with your businesses purpose and values, conducting market research to understand your target audience, creating a unique visual identity, executing a comprehensive launch strategy to introduce your brand to the marketplace, and continually maintaining your brand through ongoing marketing efforts, customer engagement, and adaptation to industry trends and customer preferences. Ultimately, the goal of this process is to create a strong, recognisable, and profitable brand that resonates with your target audience and stands out in the market.
Kind Words from Our Clients
“Ezra’s ability to take my vision, my dream, my very abstract ideas, all the meanings and feelings and turn it into a tangible, beautiful and very real expression astounds me. I love her attention to detail and her ability to really listen and hear what I don’t even realise myself. Thank you Ezra, for your patience and your presence. Knowing you’re on my team as I expand my little business is so reassuring.” - Irma, Mamamuti
“When the creative possibilities of imagining and embodying your kaupapa/project are endless, finding someone who is grounded and confident enough to both hold space for you as a client to go through your own process of getting through the brain dumps, the you-know-what-we-mean-right moments, reiterations that feel like you’re being “that person”, through to realising the perfect end product - all with grace, patience, and love - Ezra, we can’t thank you enough. He rau aroha, he rau auaha, he rau hihiri te huanga. E kore ngā mihi e oti tuahine!” - Rangimārie, ōNuku
“Ezra’s gentle guidance and patience in getting to the heart of all the ideas, words and feelings I presented, and really embodying the energy and values of True Sacred Beauty was so appreciated. The depth of process and care Ezra took in bringing to life True Sacred Beauty was so deeply felt along the entire rebrand. The result is everything and more I could have envisioned. So very grateful our paths crossed and I look forward to working alongside you into the future.” - Nicki, True Sacred Beauty